Sony has it Advertise expansion 360 Reality Audio Platform, Bringing the 360-degree music format to more devices and media as well as introducing new creation tools. 360 Reality Audio uses object-based spatial audio technology to place instruments or sounds around a listener’s head in a virtual sound field.
Now, Sony is expanding its audio to video technology. The company says it is working with record companies and service providers to start streaming video content with 360 Reality Audio later this year. The first example will be live performance From Sony-signed artist Zara Larson next week. You will be able to watch through Sony’s Artist Connection mobile app at 5 PM EST on January 11th.
Sony is introducing two new 360 Reality Audio compatible speakers this spring, the SRS-RA5000 and SRS-RA3000, although there isn’t much detail on either of them other than Amazon’s Alexa and Google Assistant support. Sony has also developed a new 3D audio plugin called 360 Reality Audio Creative Suite, which is compatible with DAWs like Pro Tools and will be released at the end of this month.
Sony says there are currently around 4,000 songs available in 360 Reality Audio via services like Tidal and Deezer. The format works with most standard headphones or compatible speakers such as Amazon Echo Studio.
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