Facebook and Google have allegedly struck a deal that reduced ad competition

Other Google Ads partners weren’t getting a great deal, according to the partners who spoke to the newspaper. The Texas complaint actually accused Google of guaranteeing a specified number of ads wins on Facebook and put competitors at a disadvantage.

Facebook and Google have already rejected concepts that Jedi Blue were anti-competitive. A Facebook spokesperson claimed that such deals with Google “help increase competition” in ad bids, and that the arguments to the contrary are “unfounded.” Meanwhile, a Google spokesman said the lawsuit brought by Texas was “misrepresenting” the deal and other aspects of its advertising activity. Research company it has Published Blog post outlining his objections.

That won’t necessarily affect regulators, and there are even suggestions that the two tech giants were aware of the potential for scrutiny. A clause in the deal required the two parties to cooperate and assist them if there was an investigation into their practices, and the agreement mentioned “antitrust” at least 20 times. Do not be surprised if Texas, other countries And the Ministry of Justice Use Jedi Blue to justify regulatory actions against Facebook and Google, regardless of how the companies think they are right.